Exim Bank believes that there is a strong linkage between export development and poverty reduction. For a country like India, with a large (70%) rural population, creation of export capability in rural grassroot enterprise is a must. Globalisation will be successful and acceptable only if benefits reach the rural population. Rural enterprises suffer from various handicaps including image, quality, capacity, packaging, delivery, etc. NGOs and SHGs are the front for rural enterprises. Through proper guidance and support, rural grassroot enterprises can access the global market and realize better prices for their products thereby contributing to poverty reduction. Exim Bank's experience in working with NGOs/SHGs and rural enterprises is encouraging. Exim Bank, leveraging its presence in both India as well as overseas, is facilitating linkage between rural grassroot enterprises and corporates and with overseas buyers and agencies with the objective of bringing the benefits of globalisation to the rural population.