Hard Assets Alliance Review

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Hard Assets Alliance is one of the favored precious metals brokers in the USA. It has its headquarters in New York City.

It was formed after several financial research firms wound up operations and merged to set up Hard Assets Alliance, a company providing online precious metals trading to its customers.

Some precious metals sold on the company's platform include gold, silver, and palladium products.

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Background of Hard Asset Alliance

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For thousands of years, the stability of the precious metals market against common monetary shocks has attracted many investors looking for safe investment havens.

Put, gold, and other precious metals offer a viable investment opportunity because they are rare commodities. However, plenty of factors inhibit the growth of the gold industry and its advancement as a frontier asset class.

The role of the Hard Assets Alliance is to address these bottlenecks by supporting prospective investors to make informed financial decisions.

Hard Assets Alliance provides an online or electronic platform that allows investors to participate in and secure profitable and low-risk opportunities in the gold market to realize this goal.

This business strategy was informed by the constant demand for liquid assets like bonds or stocks, secure third-party storage facilities, and business processes devoid of EFTs and fractional bar schemes.

Hitherto, Hard Assets Alliance has established and grown an agency-based relationship with its clients, with a critical focus on eliminating threats to wealth generation.

Today, the Hard Assets Alliance platform has become a standard reference for some of the world's leading fund managers looking to buy actual physical gold for their clients or independently certified investment analysts providing professional guidance to large, small, and direct clients.

Hard Assets has partnered with Equity Trust Company to provide custodial services for precious metals. The company has a limited catalog of its products but shows the most popular IRA-approved bullion as part of the inventory.

Customers can have their precious metals stored at secure storage facilities in Loomis, Brinks, or Malca-Amit.

Hard Assets Alliance Investments Products

explanation of precious metals ira

Hard Assets Alliance currently relies on the white-labeled trading platform for gold bullion worldwide. The company provides potential clients with a reliable and secure platform to invest in gold, platinum, silver, and palladium.

Usually, the physical assets are stored in secure third-party depository facilities, and customers are allowed to request the delivery of their precious metals.

In addition, the law calls for regular auditing of the financial statements of precious metals companies to curb fraud.

One of Hard Assets Alliance's gold products is the SmartMetals Account, which is stored in a secure facility. Another of the company's products is Metalstream, offering customers an economically stable saving plan.

All customers of Hard Assets Alliance can quickly initiate transactions using the company's online SmartMetals accounts.

These accounts are available worldwide and comprise the precious metals bought and stored in Salt Lake City, New York, London, Sydney, Singapore, and Zurich.

If you live in the U.S., you will have to invest at least five thousand U.S. dollars for storage and delivery within the U.S. or ten thousand U.S. dollars for storage services and delivery in locations beyond the U.S.

What You Need to Know About MetalStream

Hard Assets Alliance allows clients to purchase and increase their precious metal stock every month. Usually, clients buy these precious metals in the form of real and physical bullion.

The main benefit of MetalStream is that it enables customers to gradually direct their savings towards purchasing physical gold and silver (in the form of coins and bars) while enjoying the product's price-averaging benefits.

The investment procedure is relatively straightforward. Investors only need to select the amount they want to invest, identify eligible gold or silver products, and seek the required financing plan from their bank (or pre-fund their account balance).

Hard Assets Alliance handles the rest of the procedures, like remitting regular monthly investments. As the client increases their whole coin or bar amount, Hard Assets Alliance automatically transfers it to the secure vault without charging anything extra.

Hard Asset Alliance Precious Metals IRA

Consider IRAs if you are looking for a viable, tax-deferred, or tax-free method of investing. For instance, a gold IRA from Hard Assets Alliance helps investors grow their wealth and enjoy the benefits of holding real, physical precious metals.

For example, tax benefits enable investors to rebalance their IRA portfolio by selling additional gold to invest in more stocks when equity prices fall. That way, they can better use the increasing value of gold and other precious metals.

One of the Hard Assets Alliance's main goals is to make this process as seamless as possible.

Hard Assets Alliance provides streamlined services to ensure clients remain in control of their precious metals IRA. All you need to do is set up an account, put money in, and you can buy and sell anytime you want. 

Customers are allowed to request delivery of their distributions whenever they wish.

IRA Custodian

Hard Asset Alliance has incorporated Equity Trust into its platform to provide straightforward and secure services.

Equity Trust is one of the leading independent trust companies in the United States, holding assets worth more than $25 billion in alternative investments for IRA investors.

Different Types of Account for Precious Metals IRAs

  • The Traditional IRA

The traditional IRA refers to a retirement account for an individual with tax deferment advantages, which enables investors to make annual contributions with tax advantages to their accounts.

This account can be funded using a transfer from a current IRA with tax deferment qualities or funds from a qualified rollover plan (401k, 403b, etc.). Earnings on the contributions are tax-deferred until the customer makes a withdrawal at the age of 59.5 years.

During withdrawal, the distributions are subjected to income tax.

  • Roth IRA

A Roth IRA is an individual retirement account financed using after-tax contributions. This means the account is tax-free. It can be sponsored by transferring funds from a current Roth IRA or rolling over from your Roth 401k.

The earnings in the Roth IRA or contributions to this account are not taxed. The contributions, as opposed to earnings, can be withdrawn free of tax when the customer wishes.

The investor can withdraw the earnings from the Roth IRA without paying tax upon attaining 59.5 years.

  • Simplified Employee Pension (SEP) IRA

Simplified Employee Pension or SEP IRA accounts are popular because they provide a simple, dynamic retirement plan for self-employed individuals, partners, or company owners.

A SEP retirement plan generally resembles a traditional IRA, enabling the investor to deposit enormous annual contributions for themselves and their employees.

  • The Simple IRA

SIMPLE (Savings Incentive Match Plan for Employees) IRA accounts enable small business owners to contribute to their employees and their retirement plans easily. A SIMPLE account is ideal for self-employed individuals or small businesses operating with 100 staff or less.

Business Accounts

You can use gold to secure your business income. The Hard Assets Alliance can help make it straightforward for big companies, small businesses, or checkbook IRAs to invest in precious metals.

Investors begin by setting up an account for their business to buy precious metals as a premier company asset. For this reason, Hard Assets Alliance helps LLCs, C-and S-corporations, partnerships, and sole proprietors invest in the precious metals industry. 

Hard Assets Alliance has simplified the process of owning gold held in your company's name and helps you manage the account like any other business bank account.

The company allows you to set up an account that can be funded using family assets or operating business income and invest in the stable precious metals markets. In addition, Hard Metals Alliance helps you to move money in and out of the account.

It provides daily reports on the market value and a monthly statement of your account's activity.

Investment Using Estates and Trusts

Investment in real, physical precious metals is one of the most effective ways of securing generational wealth.

Hard Assets Alliance offers estate and gifting opportunities such as trust accounts, UTMAs, or holding companies, allowing the investor to gift gold to a loved one easily. Your beneficiaries can buy, sell, or have the gold assets delivered to them.

Until the point of sale, Hard Assets Alliance ensures the assets are stored safely and in collaboration with vaulting partners. Please consider securing a legacy by investing in precious metals.

  • Trusts

The Hard Assets Alliance Trust is one of Hard Assets Alliance's most popular estate planning products.

The investor only needs to set up an account in the name of a trust to take control of the assets, which includes adding or removing assets according to the guidelines you choose. 

Through a trust account, a trustee or third party of your choice is legally mandated to keep hold of the assets on behalf of your beneficiary. In addition, the original trust document details how the assets are transferred from the trustee to the beneficiary.

  • UTMA

UTMA stands for Uniform Transfers To Minors Act, providing a modern, simple, and organized way of transferring assets to minors without losing control of the investment until the beneficiaries' age.

UTMA accounts can be set up by an individual adult custodian and held in the name of the minor. This account enables the donor to transfer assets to a minor for future use permanently.

The custodian's work is to take care of the assets until the minor gets to a certain age according to their state laws.

  • Estate Planning

If you have an estate plan that needs a holding company or other registered entity, consider using Hard Assets Alliance's corporate accounts to purchase and own precious metals with funds from the company or entity.

This strategy enables the investor to keep a distinct title and a separation of assets.

Interested investors can open an LLC, a C-or S-corporation account, or a partnership or sole proprietorship run by the investor's appointed officer equipped with access controls to serve numerous users.

Hard Assets Alliance Storage Options

Hard Assets Alliance provides secure storage services for precious metals assets in partnership with Brinks, Malca-Amit, and Loomis.

According to Hard Assets Alliance's website, you can invest in whole bars and coins, usually stored in the most secure non-bank vaults in the world. After that, the precious metal assets can be delivered to the investor's preferred destination.

The storage rates are relatively the same for most vaults, averaging about 0.7% per year of the daily asset value of gold, platinum, and palladium and 0.8% per year for silver assets or less for accounts with a higher value.

MetalStream's activated accounts charge about $5/month minimum per account; the investor is billed monthly. If you are looking for the best IRA custodian, you might want to consider Equity Trust Company.

The Benefits of Investing in Gold

Besides being a good hedge against economic shocks, gold has been one of the best-performing assets in the last 100 years, doing better than stocks and bonds despite numerous financial setbacks.

For a long time, gold has been used to protect investors' wealth against imperfect markets and economic instability and to offset the market risk associated with the equity markets.

Buying some hard assets protects your wealth from general market risk through risk diversification processes.

Frequently Asked Questions

Should I invest in coins or bars? 

According to Hard Assets Alliance, it is best if investors buy denominations suitable for the investor's type of market. Another benefit is maximizing liquidity while reducing the long-term cost of purchasing and selling precious metal products.

Bars can be found in all markets and are often thought to have the highest liquidity level in the world. In addition, bars offer a minor spread to spot prices because their manufacturing costs and wholesale prices are lower.

Does Hard Assets Alliance sell coins according to particular years?  

No. The company does not sell coins according to the year. This means you can order coins for other years preceding 2022.

Are the metals stored in the vaults insured and secure? 

Yes. The storage vaults used by Hard Assets Alliance are approved by the world's leading third-party security experts, such as Loomis, Malca-Amit, and Brinks.

They are also used to store gold for multinational banks, governments, and institutions that require the highest level of asset security and accountability.

All the vaults have 24-hour armed physical security and innovative electronic security systems. In addition, the vaults are insured to provide maximum value for the contents inside, like precious metal assets.

The investor can sleep peacefully while their wealth is secure, insured, and stored in the investor's preferred jurisdiction. 

Can I transfer precious metals I already own into my account?  

Hard Assets Alliance can allow you to make this transaction based on the specific nature of the request, like your location and the value of precious metals to be stored. You have to call them today and talk to them about your needs.

How to qualify for a Traditional IRA? 

Investors under 70 and who have earned income are eligible for an IRA, such as a precious metal IRA.

What Precious Metals Can I Invest In? 

All precious metals that Hard Assets Alliance deals in can be held in an IRA. In addition, the IRA can buy one, one-half, one-quarter, or a one-tenth ounce of U.S. gold coins or one-ounce silver coins produced by the Treasury Department.

The IRA can also invest in platinum coins, gold, silver, palladium, and platinum bullion. You can also invest in particular coins produced by other countries as legitimate tender that the IRS may approve.

Is Hard Assets Alliance a Scam?

Hard Assets Alliance is not a scam, they are a legitimate company with many customers. However, some customers have lodged valid concerns and complaints against the company that potential investors should be aware of.

In addition, Hard Assets Alliance does not offer the lowest offers for precious metals to customers.


  • They deal in a relatively wide range of precious metal products
  • The company provides remote storage services and delivers precious metals directly to the customers
  • Hard Assets Alliance enables investors to easily buy, hold, and sell their assets through the company
  • Hard Assets Alliance operates on the trusted GBI platform


  • The company has been accused of lacking trust and transparency
  • Their products and services may be slightly more pricey than the competition
  • The company's customer service is not the best
  • The company does not provide sufficient information about its storage services and facilities


The most common question is whether an interested investor should engage in Hard Assets Alliance or ignore them by working with another company. The answer depends on what the investor wants, including the company's level of transparency.

On the other hand, the company has simplified the precious metals investment process, making it appealing to new investors. Nonetheless, the company's prices may be a bit high.

Please keep in mind: You may want to invest with the Hard Assets Alliance, but make sure you do your homework first.

Hard Asset Alliance is a decent company, they are not a scam, but they are not the best option for individual gold purchases and definitely not the best for investors that want to protect their savings with a gold IRA.

There are much better options, like the companies that we recommend on our Top 7 Recommended list.

You can get a Free Gold Investors Guide from our top gold and precious metals company recommendation by clicking the link above or you can read our article of the top companies we reviewed this year:

Click Here for Our List of the Best Gold IRA Companies to Invest With

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