Swiss America Review

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Are you looking to invest in silver or gold from Swiss America?

Should this be the case, you should take the initiative to learn more about the company, its services, the products offered, and a bit of history.

This will make it easier for you to make a more informed decision before creating an investment portfolio.

We will discuss all these in this article.

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Background on Swiss America

swiss america homepage

Swiss America is a registered gold dealer and investment advisor founded in 1981 by Craig Smith. Therefore, it is safe to say that the company has more than 24 years of experience in precious metals.

Very few companies have the same experience as Swiss America does. Some of the products they offer range from gold bars, coins, precious metal accounts, and certificates.

It is worth noting that Swiss America is a licensed and bonded coin dealer. 

Reasons to Invest in Swiss America

Swiss America is considerably one of the best and safest places to invest your gold and silver. The more than 23 years they have been in business means they have learned a thing or two about the industry and are at least doing something right.

Almost every financial media expert recognizes and acknowledges Swiss America as an expert in the investment industry.

You can thus be sure to get sound investment advice from these experts, and they even point you in the right direction. 

Products and Services Offered by Swiss America

gold, silver, platinum coins
  • Bullion Coins and Bars

These range from foreign and U.S. Gold, silver, and platinum bullion coins. The Gold and American Silver Eagles are some of the company's U.S. Coins. Gold coins are available in several options, measured in ounces. Some can thus buy bullion gold coins in: 

1 ounce
.50 ounce
.25 ounce
.10 ounce

  • Generic Numismatic Coins

Numismatic coins are 100% private assets of the United States Government. These thus give you the real gold value of bullion.

  • Rare U.S. Coins

Swiss America is also one of the few places you can find and buy rare U.S. Coins. One of the reasons for this is that the company specializes in antique and fine art collecting.

With only a few of these coins (in pristine condition) in existence, they are among the most sought-after antiques by authentic collectors.

Swiss America Credentials

Swiss America is an accredited member of the BBB (Better Business Bureau) and one of the few A+ rated companies in the country. It also boasts more than 60,000 clients, making it among the most successful. The company has also been featured in many TV programs, including:

- ABC News
- Fox Business
- Fox News
- Newsmax

Swiss American has also been featured in several magazines and newspapers, including:

- The USA Today
- AZ Business Journal
- Wall Street Journal

Benefits of Owning Gold and Silver

Gold is one of the most valuable assets you can have. Unlike many other assets, there’s always demand for gold, making it easier to trade and sell for money.

Gold has also withstood the test of time and is hardly shaken by inflation, making it ideal for storing value.

The benefits of owning gold are outlined in detail below:

Value Preservation

Precious metals have withstood the test of time and inflation over the years, maintaining their true value. This is unlike paper assets (commodities, bonds, and stocks) that are often affected by inflation.

This is one of the main reasons many investors choose to buy gold to preserve the value of their assets, especially when there’s a financial crisis.

Gold is widely used and accepted globally, unlike fiat currencies like the Euro, Yen, Or U.S Dollar.


Paper assets (stocks, bonds, etc.) are relatively easy to track. With records of these in archives and on the internet, it is easy for one to tell what their value is. The same cannot be said about gold.

Bullion coins are traded for money and hence remain anonymous. It is virtually impossible to track gold in its physical solid form.

Precious Metals IRA

Investors, especially taxpayers can contribute using gold and silver bars, coins, or certificates. Precious metals IRA is often used for retirement planning, and with a good reason, it doesn’t attract income tax, at least in the United States.

Investors also use gold bullion coins and bars to defer capital gains on their investments.

Precious Metals IRA Rollover: Definition

A gold IRA rollover can be defined as a method of transferring funds to a self-directed IRA from a traditional IRA. This allows/enables one to invest in precious metals and billions.

While gold IRA might be available in different forms/types, Roth IRA and the individual retirement account. In other words, a gold IRA rollover only happens when you transfer money between financial institutions.

It is worth noting that the transfer isn’t instantaneous, hence takes time to complete.

Reasons to Roll Over Your IRA

Most individuals start saving for their retirement early. While starting early gives you a head start, it also means you have to wait longer to access the funds.

The only easy way to access these funds (before reaching the legal age of 59.5) without attracting penalties and income tax is by rolling over your IRAs. IRA rollover allows for one to access these funds or a part of them relatively easily too.

This gives you control of your investments and the amount you saved, for retirement. Anyone looking for total control over their investment, unlike restrictions on 401k and 403b plans, can thus choose to go with this option.

This option is however only recommended for individuals certain and capable of managing their retirement plans better than their employer can.

Getting Started with Swiss America

Investing in Swiss America is relatively easy. First, you’ll need an account executive to explain and guide you through the wide selection of coins available on their portfolio.

Once certain about the coin you wish to buy, you can then make it known to the account executive at Swiss America, who’ll connect you to their trading department (through a conference call, etc.).

The idea here is to reserve the coins you prefer and provide you with a confirmation number for each coin purchased.

Only after this has been confirmed can you make your payment.

You can choose by:

  • Bank wire transfer
  • Personal check
  • Cashier’s check

Upon completion of the payment, the coins will then be shipped to you via U.S Postal Service.

Resources for Investors

Swiss America is not only accredited by the Better Business Bureau but also a registered member of the SEC. Investors can thus rest assured their investments/money is safe and secure.

The company’s policies and processes are quite transparent in that you (the investor) get all the information required on how it handles, stores, and delivers these precious metals to you.

Swiss America, unlike other dealers, only deals with precious metals. They thus don’t face resourcing challenges commonly caused by sourcing materials from distributors hence higher prices or delivery delays. This makes it a trusted company.

Fraud Protection

Considering the demand and popularity of precious metals, it is easy for one to be scammed of hard-earned cash. Swiss America has however taken measures to protect its customers/clients from fraud and scams.

Although the company has taken the proper measures to protect your investment, you, too, need to be responsible and careful when transacting.

You can thus protect yourself from fraudsters by:

  • Watch out for anyone pushing you to make fast purchase decisions or make wire payments
  • Be wary of companies promising ludicrous profits with little to no risks involved
  • Contact CFTC and other responsible bodies before making the purchase
  • Avoid unsolicited calls and emails from companies and salespersons you know nothing about.
  • Verify the company details
  • Don’t buy precious metals unless you are sure you're working with a highly reputable company

Why Do Gold Prices Rise?

Gold is used in many industrial applications ranging from producing watches, jewelry, and electronics. In addition to this, gold provides an easy way for investors to diversify their portfolios.

You can also be sure to get a gold market almost anywhere on the planet. Many investors also use gold to preserve and protect their wealth from inflation. This is because gold holds its value despite market volatility.

For these reasons, the demand for gold, bars, and bullion coins has been on the rise. The increase in demand with limited supply contributes to the rise in gold prices. Gold hardly depreciates, hence the perfect investment for the long run.

How Secure is Swiss America?

As mentioned before, Swiss America has taken several security measures to keep your data and investment safe.

Some of these measures include:

  • 24/7 monitoring of their services and websites to detect and prevent unauthorized access
  • Solid firewall to wade off hacking attempts
  • A CCTV monitoring system in their offices and cash vaults. To detect and deter potential security breaches and fraud
  • A physical security system for transport, offices, and vault
  • Client confidentiality policy with a strictly no-trespassing policy
  • An SSL-secured website. This ensures all communication between your computer and their servers/website is secured and encrypted

Customer Reviews

There are thousands of verified customer reviews on the website. Most customers praise the company for its smooth and transparent policy, which makes it easy to buy gold and silver easy. 

The company has maintained an A+ rating on BBB since 2018. The company handles disputes quite well to ensure customers are satisfied.

There however are very few disputes launched against the company, another reason they haven’t had any lawsuits against them.

What is a Numismatic Coin?

This can be loosely defined as a collector’s coin. It thus is quite different from a precious metal in many ways. In other words, collectors will pay a premium for a numismatic coin. It is thus safe to say a bullion coin is safer to invest in than a numismatic coin.

It can also be defined as a hyped version of a regular coin, which gives its value to collectors but, in a real sense, isn’t as valuable as a bullion coin.

Although some may be more interested in a numismatic coin, it would be advisable to go for what is best for you and value for money as well.

With the unpredictable market and tough economic times, a bullion coin makes more sense than the other words fancy numismatic coin. Gold and silver coins hardly lose their value ever and perform relatively well in all kinds of markets.

The same cannot however be said about a numismatic coin.


Swiss America has been around for several decades now, making it one of the most reputable companies. The 25 years it has been in service is longer than its competition.

The company is BBB accredited and certified by the United States Federals Sanction.

Legally, the company runs as a precious metals dealer. It keeps all transaction records to protect itself from money laundering accusations or schemes.


No 24/7 live chat system.  Contacting the company at odd hours or during the holidays can be rather frustrating. With the lack of 24/7 customer support, all one can do is call or email them.

They have insufficient ratings and reviews from customers.  Only the Trust Pilot has enough reviews. There, however, aren’t enough reviews on other online platforms. 

Except for Trust Pilot, there are no sufficient reviews online to determine their customer support. 

They have a few customer complaints.  Some customers claim the company’s services aren’t always reliable. The majority, however, believe the opposite.


Swiss America is a reputable company offering customers and clients a wide range of investment options. You can thus choose to invest in anything from gold bars, bullion coins, etc.

You can be assured of getting any precious metal you can think of. It is also worth noting that it isn’t easy for a company to stay afloat for this many years without attracting complaints or negative reviews. 

Swiss America seems to have overcome this odd, hence a good option for investors.

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